ASDA selects Booja-Booja for vegan aisle launch

Booja-Booja vegan chocolate truffles are now available to buy in Asda. The Norfolk company’s Award-Winning Selection has been chosen to feature in the supermarket’s new vegan aisle and will be available in more than 130 Asda stores throughout the UK.

Asda is the first UK supermarket to launch an ambient vegan aisle; two bays consisting entirely of plant-based food products. The exciting development reflects the huge increase in demand for vegan foods over the last twelve months with searches for vegan lines on up 275% since 2019.

Stylish and incredibly delicious, the Booja-Booja Award-Winning Selection contains 16 melt-in-the-mouth chocolate truffles; each one an award-winning delight. It features some of the most popular Booja-Booja truffle varieties, no alcoholic flavours, and is priced at just £9.99 RRP making it extremely attractive and affordable for gifting and sharing.

The Award-Winning Selection won Gold in the ‘Free From Gifts’ category at the 2020 Free From Food Awards and four of the truffle varieties inside - Hazelnut Crunch, Almond Salted Caramel, Around Midnight Espresso and Stem Ginger - were also winners at this year’s prestigious Great Taste Awards.

Booja-Booja Head of Marketing Simon Middleton says,

“We’re very excited that Asda has chosen to feature our Award-Winning Selection in its new vegan aisle. It means that more people than ever will be able to enjoy our exquisite chocolate truffles. We’re delighted to be working with Asda as they acknowledge and embrace the importance of plant-based foods. We’re sure that their customers are going to love discovering, trying, giving and sharing a little Booja-Booja yumminess over the coming months.”  

The Booja-Booja Award-Winning Selection is now available to buy at as well as from more than 130 branches of Asda nationwide.

Booja-Booja is one of the leading vegan and free-from confectionery brands in the UK. All Booja-Booja products are vegan, dairy free, gluten free, soya free and organic. Since its launch in 1999 the company has won more than 140 awards for its vegan chocolate truffles and ice creams.

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